Dinobrite, a true USC success story, has landed a contract with the university to produce a commercial for its upcoming fundraising campaign, Carolina’s Promise. In a time of large chains and mergers, it’s refreshing to see that the university has turned inward to support one of its own.
This is a great move for everyone — Dinobrite, the university and its students. The benefit to Dinobrite is obvious: Founders and recent alumni Fabio Frey and Joey Thompson get a significant contract and an opportunity to put their work on a nationwide, household name.
The university not only gets what we’re sure will be a hilarious promotion of its ambitious campaign, but it will also be able to show off Dinobrite as one of the many great things it has to offer — a creative inspiration to current and future students to come through Carolina.
For us students, we benefit by seeing this success, especially in a time of economic struggles, daily news of jobs vaporizing, poor getting poorer and an ever-bleak outlook on the future. It’s proof that — at least on some level — the university model does work for students who play their cards right.
We’re happy the two entities were able to put behind them whatever conflicts arose during production of “Rock Out With Your GameCock Out.”
Clearly, we wish the Dinobrite guys the best. Any time entrepreneurial students reach such success, we can’t help but applaud them, and along with it, applaud the university for helping such success along. We look forward to seeing the finished product ... and we hope Darla raps.
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