The Daily Gamecock

Advertisements glorifying sex harm children

Commercials violate family decency

Raunchy ads within the media are becoming the norm in today’s society, sexualizing the smallest things. Often these ads depict women in explicit poses or suggest little things relating to sex.

This Sunday is Super Bowl XLVI, and as usual, various companies have already paid for their spot during the game.

The Super Bowl ads are a highlight to the entire Super Bowl experience every year. This year, it’s safe to assume that sexualized ads will be presented during the football game.

The problem with these sexualized ads being displayed on television is the lack of discretion used for children. They expose young children to images of adult nature outside of the parents’ control.

The exposure of these images makes ideas of sex so much more accessible than they once were, turning our culture into a sex-crazed one. Not only are the children being affected by these ads, but women they often degrade women.

Advertising companies need to come up with a way to still use the motto “sex sells” in a cleaner way. The idea that “sex sells” has turned from a beautiful lady on the cover of a cigarette ad to women holding their mouths open to eat a sandwich shaped like genitalia.

These companies need to realize that although their primary consumers are adults, children are watching as well. Some type of oversight needs to be put in place to decrease the availability of these images in the media.



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