On Sept. 20, 2025, a group of people gathered on the horseshoe to compete in USC's Performative Male Contest. Twenty-two contestants put forward their best foot with their Labubus, tote bags and matcha, despite the inclement weather. The event was organized by third-year supply chain operations and management student Morgan Thomas, who was inspired by similar events on social media. After rounds of competing, first-year jazz studies major Santi Balagtas was crowned winner of the event.