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'Let's dress up': The history, evolution of Southern game day fashion

The history of game-day fashion in the South goes back to the early 20th century, with more professional and preppy attire. Now, game day fashion has become more casual with elements of western style added. For several South Carolina fans, game day at Williams-Brice Stadium is an all-day affair, with some USC students saying they spend hours getting ready. Fans entering the stadium can be seen wearing a variety of items, including cowboy boots, jerseys, dresses and other garnet and black gear.